Thursday, May 29, 2025

MLB diving into women's professional sport with softball investment

 NEW YORK, May 29 (Reuters) - Major League Baseball is making a big bet on the business of women's sport, announcing on Thursday its first significant financial investment in a women's professional softball league.

The Athletes Unlimited Softball League launches on June 7 in a first-of-its-kind, wide-ranging partnership with minority investor MLB, the standard-bearer of "America's pastime" for well over a century.

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